Know Exactly What Your
Eaters Really Want
In a company restaurant you serve the same people every single day. Guessing what they want isn't a strategy — CaterSurvey reveals who your eaters truly are and what they really value.
Go beyond star ratings. Build rich eater profiles — Grazers, Budgeteers, Traditionalists and Explorers — and design a catering offer that actually fits your people.
Most Catering Decisions Are Still Guesswork
Workplace restaurants run on opinions and outdated assumptions. The result is wasted budget, frustrated eaters and missed opportunities.
Decisions based on gut feeling
Menus, pricing and concepts are changed on assumptions — not on what eaters actually want.
You don’t really know your eaters
A single satisfaction score hides who your people are and what truly drives their choices.
Low engagement, falling sales
When the offer doesn’t match the audience, participation drops and the restaurant empties out.
Budget spent in the wrong places
Without clear data, investment goes to the wrong dishes, services and locations.
Your POS Tells You What Sold.
Not Why.
Sales data shows behaviour — never motivation. It can’t tell you what people wanted but couldn’t find, why they chose what they did, or what the non-users in your building actually want.
CaterSurvey is the layer that fills that gap — turning a captive, everyday audience into a clear picture of who your eaters are and what they truly value.
Not why they chose it
Sales data shows what sold — never the motivation behind the choice. Price? Habit? Lack of a better option?
Not what they wanted but didn’t find
The dish that wasn’t on the menu never shows up in your numbers — even if half your eaters were looking for it.
Not what non-users want
The people who skip the restaurant entirely leave no trace in your POS — yet they’re your biggest growth opportunity.
From Feedback to Action in Three Steps
A simple, proven process that turns everyday feedback into decisions you can defend.
Launch the survey
Send a tailored profile or satisfaction survey to your eaters. Quick to complete, fully branded, and built to drive high response rates.
Measure & profile
Responses are analysed automatically — satisfaction scores, demographics, and eater profiles (Grazer, Budgeteer, Traditionalist, Explorer) appear in a live dashboard.
Act with confidence
Turn insight into action with a boardroom-ready report and clear, AI-supported recommendations to improve your catering offer.
See It in Action
A real look inside the platform — from raw responses to clear, confident decisions.
A complete overview at a glance
Response rates, satisfaction and significance — all your key catering metrics in one live dashboard.
“The Sandwich Queue That Lied”
One client was certain a third of their diners were grab-and-go Grazers — the queue at the sandwich counter said so. The data told a very different story.
Most of the queue weren't Grazers at all — they were Budgeteers, picking sandwiches purely on price. Building the offer around “grab-and-go” would have missed what those eaters truly wanted: value.
Assumptions cost money. Data doesn't.
One Survey. Five Dimensions.
CaterSurvey doesn't just ask what people eat — it reveals who they are, how they communicate, how they handle change, and how they work.
Food Profiles
How your eaters approach their daily meal — from grab-and-go snackers to culinary adventurers.
Communication Profiles
How to reach each eater — through visuals or detail, emotion or logic, spontaneity or planning.
Change Profiles
Who embraces change and who resists it — so you can roll out new concepts with fewer complaints.
Office Profiles
How people work and what environment they thrive in — shaping how they eat during the day.
Special Profiles
The people your POS never sees — those who skip the restaurant and those who just arrived.
What You Can Measure
CaterSurvey goes far beyond a single score — it gives you the full picture of your eaters.
Satisfaction
How happy eaters really are with food, service, value and environment.
Eater profiles
The mix of Grazers, Budgeteers, Traditionalists and Explorers in your audience.
Demographics
Results by age, role and team so you can tailor the offer to each group.
Multi-location
Compare restaurants and sites to see what works where — and why.
Drivers & trends
The factors that move satisfaction up or down, tracked over time.
Non-users
Why some people skip the restaurant entirely — and what would bring them in.
Change readiness
Who will embrace a new concept and who will resist — so you can roll out change with fewer complaints.
Actionable reporting
AI-supported recommendations packaged into a clear, shareable report.
Two Ways to Use CaterSurvey
Whether you want to run studies yourself or have ALOHA do it for you, there's a fit.
Run your own surveys
A yearly license to run profile and satisfaction surveys whenever you need them — ideal for hands-on teams who want full control.
- Catering consultants & advisors
- Contract caterers & FM providers
- Professional kitchen builders
- Run unlimited studies within your plan
We deliver the full study
Prefer to hand it over? ALOHA designs, runs and reports a complete eater study for your company restaurant — from setup to boardroom-ready findings.
- Large companies with a staff restaurant
- One-off, in-depth profile study
- Fully managed by the ALOHA team
- Clear recommendations you can act on
“Great workplace catering isn't about guessing what people might like. It's about knowing exactly who your eaters are — and giving them an offer they genuinely value.”
Built on 25 years of catering expertise by ALOHA Consultancy.
Simple, Transparent Pricing
Choose an annual license to run surveys yourself, or let ALOHA deliver a full study for you.
License — per year
Full Profile Study
A complete, fully managed eater study for your company restaurant — designed, run and reported by the ALOHA team, with clear recommendations you can act on.
Prices exclude VAT.
Book a Demo
See CaterSurvey in action or ask us anything — we'll get right back to you.
Contact Information
Address
Marbella - Spain